Tag Heuer
Tag Heuer
Brand: Tag Heuer
Product: Watches
Years Active: 2001-2002
Spokesperson: Asia
About the brand: TAG Heuer S.A. designs, manufactures and markets TAG Heuer-branded sports watches, chronographs and fashion accessories and markets TAG Heuer-branded eyewear and mobile phones manufactured under license by other companies.-Wikipedia

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2001-2002: Alter Ego

Right after the international success of Crouching Tiger, Hidden Dragon, Ziyi became the face of the famous brand. She was one of the face of the campaign “Alter Ego”. Acording to the regional marketing director of Tag Heuer’s Asia-Pacific operations Ziyi was “a perfect match to Tag Heuer’s Alter Ego line.