To promote both Chopard and Godzilla: King of the Monsters in Japan, Ziyi is appearing in the japanese magazine Shukan Bunshun (周刊文春) on the June 20th edition.
Yesterday was a busy day for Ziyi. She was in Shanghai to attend two different events. First, she joined Caroline Scheufele for the opening of a new Chopard Store.
Ziyi later walked the red carpet of a fashion show organized by VogueFilm.
During her stay in Cannes, Ziyi attended a special ceremony organized by Caroline Scheufele to make a special announcement, that Ziyi is the new global ambassador of Chopard, the official partner of the Cannes Film Festival. Malaysia Tatler reported the news today.
Chopard didn’t just accessorise her – in her capacity as co-president of Chopard, Caroline Scheufele announced that Zhang was its new global brand ambassador at the rooftop of Martinez Hotel where the maison had transformed the entire space into its private luxe sanctuary. Zhang, who is celebrating the 20th anniversary of her cinematic debut in Zhang Yimou’s The Road Home, was chosen as she “personifies all the emotions evoked by Chopard creations”.
Just after travelling back to China, Ziyi was already attending a new event in Beijing. She participated in the Babies’ Day ceremony to promote Feihe.
A new TV commercial was released today to promote baby milk products by the Chinese company Feihe. Enjoy that video below!
On September 12th, Ziyi was in Beijing to promote Clé de Peau de Beauté. She was divine…
The first commercial for “La Crème” by Clé de Peau Beauté has been released. Enjoy!
The first images of Ziyi’s last endorsement contract for Clé de Peau Beauté were released today in China. You can now see the two pictures in the gallery, an advertisement picture and a promotional picture taken while filming the short clip that intend to promote both the new Elle magazine and the brand’s luxurious cream.
After signing contracts with a few brands lately, such as Buccellati, Feihe and Honda Accord, Ziyi will also endorse another brand. According to PR Newswire, Ziyi is the new global ambassador for the japanese Shiseido Group’s prestige brand, Clé de Peau Beauté. It seems like it won’t be long before we see some advertisements or commercials appearing.
In a new campaign premiering this fall, Ms Zhang will represent La Crème — the iconic product that epitomises Clé de Peau Beauté’s dedication to excellence.
Their first campaign together draws parallels between the legendary status of Ms Zhang and that of the legendary Clé de Peau Beauté product, La Crème. Expressive, lyrical and full of light, the campaign explores the uncompromising commitment to excellence the actress and cream share. Their story, building to the reputation they enjoy today, is narrated by Ms Zhang herself.
Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté says of the collaboration: “We have long admired Zhang Ziyi for her accomplishments and her dedication. Her beauty, warmth and generosity bring radiance to the world around her. Zhang Ziyi perfectly embodies the values of Clé de Peau Beauté because of her spirit and timeless elegance.”
Jenny Sun, Brand Director of Clé de Peau Beauté China, says: “Our collaboration with Zhang Ziyi will elevate the awareness and aspirational status of Clé de Peau Beauté in the China market. It will help to further establish the quality and luxury that Clé de Peau Beauté and La Crème are already renowned for.”
“I’m delighted to be the Global Brand Ambassador for Clé de Peau Beauté. And to represent La Crème, an object of desire that is exquisite and modern. I’m proud to be part of bringing this energy to the world,” says Zhang Ziyi.