Asience
Asience
Brand: Asience
Product: Shampoo
Years Active: October 2003 – January 2007
Spokesperson: Japan
About the brand: Asience is a line of premium shampoo and hair care products sold in Japan by KAO Corp.

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2003-2005: Asian Beauty

In September 2003, Ziyi was chosen to be the face of the brand that was new at the time. The first series of commercials was called Asian Beauty: “The Asience brand takes as its role model women, seen as typifying an image of ‘Asian Beauty’, whose appearance embodies inner beauty or spiritual strength. The ‘Asian Beauty’ image, admired as a new standard of beauty around the world…” The campaign designer couldn’t see a more beautiful women than Ziyi. She filmed 9 TV Ads, personating the Asian Beauty always dressed in red, between September 2003 and September 2005. These japanese ads also aired in Hong Kong and Taiwan.


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0:16 min   |   238 views
0:31 min   |   187 views
0:58 min   |   187 views
1:01 min   |   202 views
1:01 min   |   236 views
1:00 min   |   217 views
0:30 min   |   162 views
1:01 min   |   185 views
0:15 min   |   163 views
1:00 min   |   172 views
0:59 min   |   224 views
2005-2007: Modern Space

In October 2005, the Asian Beauty finally tossed away the famous red dress, leading to a new theme. The second series of commercials were aired until december 2006 when Ziyi’s contract ended. The new theme was called “Modern Space”.


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1:02 min   |   172 views
0:30 min   |   167 views
1:01 min   |   259 views
0:58 min   |   178 views
1:00 min   |   201 views
0:51 min   |   248 views
0:31 min   |   224 views
1:00 min   |   259 views
0:30 min   |   229 views