Asience

Brand: Asience
Product: Shampoo
Years Active: October 2003 – January 2007
Spokesperson: Japan
About the brand: Asience is a line of premium shampoo and hair care products sold in Japan by KAO Corp.

Images | Videos | News | Official

2003-2005: Asian Beauty

In September 2003, Ziyi was chosen to be the face of the brand that was new at the time. The first series of commercials was called Asian Beauty: “The Asience brand takes as its role model women, seen as typifying an image of ‘Asian Beauty’, whose appearance embodies inner beauty or spiritual strength. The ‘Asian Beauty’ image, admired as a new standard of beauty around the world…” The campaign designer couldn’t see a more beautiful women than Ziyi. She filmed 9 TV Ads, personating the Asian Beauty always dressed in red, between September 2003 and September 2005. These Japanese ads also aired in Hong Kong and Taiwan.

0:15 min   |   267 views
0:16 min   |   299 views
0:31 min   |   247 views
0:58 min   |   247 views
1:01 min   |   259 views
1:01 min   |   294 views
1:00 min   |   270 views
0:30 min   |   225 views
1:01 min   |   229 views
0:15 min   |   208 views
1:00 min   |   223 views
0:59 min   |   307 views
2005-2007: Modern Space

In October 2005, the Asian Beauty finally tossed away the famous red dress, leading to a new theme. The second series of commercials were aired until december 2006 when Ziyi’s contract ended. The new theme was called “Modern Space”.

0:17 min   |   203 views
1:02 min   |   224 views
0:30 min   |   229 views
1:01 min   |   318 views
0:58 min   |   236 views
1:00 min   |   267 views
0:51 min   |   303 views
0:31 min   |   281 views
1:00 min   |   328 views
0:30 min   |   293 views