Brand: Buccellati
Company: Compagnie Financière Richemont
Product: Haute jewelry and timepieces
Years active: November 2017 – 2018
Country: Worldwide
Official Website: www (English)

Brand description:
Buccellati Holding Italia is an Italian jewellery and watch company formed by the merger of two previous companies with existing brands Mario Buccellati and Gianmaria Buccellati, which corresponded to the names and surname of two master goldsmiths: father and son. In 1919, Mario Buccellati opened his first enterprise and, after the establishment of stores in Milan, Rome and Florence, began the development of his overseas business by opening a new store on Fifth Avenue in New York in 1954 and another in Worth Avenue in Palm Beach, Florida in 1958. In 1965, after the death of Mario, the management of the firm was conducted by four of his five sons. -Source


On November 10th, the Italian brand opened it’s very first boutique in China at Plaza 66 in Shanghai. Ziyi was chosen to become the spokesperson of the brand. During the opening of the boutique she said:

I am honoured and excited to work with Buccellati. What appeals to me the most is the exceptional and delicate work of the brand. I believe these qualities are important for all brands and occupations to strive towards.


On February 22nd, the brand unveiled a tribute to Italy by Peter Lindbergh. Ziyi was photographed by the famous photographer in Florence to promote the jewelries of Buccellati, and some videos were released to promote the brand.

Everything about Florence seems to be coloured with a mild violet, like diluted wine”, once wrote Henry James in a letter to a friend. As an indecipherable riddle, a rare vision, Zhang Ziyi strolls through Florentine streets with feline discretion uncovering the mysterious and hidden layers of historic secrecy and enigma. Effortless and spontaneous, her down to earth beauty lights up with joy for simple things: a per fect cappuccino, a delicious gelato, the smile of a passerby. Yin and Yang, white lilies and red lilies: here lies the cradle of timeless beauty. (Source)

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