Brand: Buccellati
Product: High jewelry
Years active: November 2017 –
Spokesperson: Worldwide
About the brand: Buccellati is one of the world’s most renowned high jewelry houses, celebrated for its craftsmanship, design, and one of kind haute jewelry and timepieces. It was founded in 1919 in Milano, Italy.

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On November 10th, the italian brand opened it’s very first boutique in China at Plaza 66 in Shanghai. Ziyi was chosen to become the spokeperson of the brand. During the opening of the boutique she said:

I am honoured and excited to work with Buccellati. What appeals to me the most is the exceptionnal and delicate work of the brand. I believe these qualities are important for all brands and occupations to strive towards.


On February 22nd, the brand unveiled a tribute to Italy by Peter Lindbergh. Ziyi was photographed by the famous photographer in Florence to promote the jewelleries of Buccellati and some videos were released to promote the brand.

Everything about Florence seems to be coloured with a mild violet, like diluted wine”, once wrote Henry James in a letter to a friend. As an indecipherable riddle, a rare vision, Zhang Ziyi strolls through Florentine streets with feline discretion uncovering the mysterious and hidden layers of historic secrecy and enigma. Effortless and spontaneous, her down to earth beauty lights up with joy for simple things: a per fect cappuccino, a delicious gelato, the smile of a passerby. Yin and Yang, white lilies and red lilies: here lies the cradle of timeless beauty. (Source)

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