Chopard

Brand: Chopard
Company: Le Petit-Fils de L.-U. Chopard
Product: Luxury watches, jewellery and accessories
Years active: May 2019 –
Country: Worldwide
Official Website: www (English)

Brand description:
Le Petit-Fils de L.-U. Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany since 1963. Chopard is best known for making high-quality Swiss watches and jewellery, and its clients have included Tsar Nicholas II of Russia. The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel, that manufactures watch movements. -Source

2019 – Announcement

During the 72nd Cannes Film Festival, Ziyi officially became the new global ambassador of Chopard. She attended a special ceremony organized by Caroline Scheufele on May 22nd to make this announcement official. Malaysia Tatler have more information on this news.

Chopard didn’t just accessorise her – in her capacity as co-president of Chopard, Caroline Scheufele announced that Zhang was its new global brand ambassador at the rooftop of Martinez Hotel where the maison had transformed the entire space into its private luxe sanctuary. Zhang, who is celebrating the 20th anniversary of her cinematic debut in Zhang Yimou’s The Road Home, was chosen as she “personifies all the emotions evoked by Chopard creations”.

2019 – Photoshoot

A gorgeous photoshoot photographed by Benoit Peverelli was unveiled in September 2019 to promote Chopard. Ziyi was elegantly wearing their jewelries accessories. A behind-the-scenes video was also released.

1:01 min   |   256 views

 
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