Feihe

Brand: 飞鹤 (Feihe)
Company: Feihe International Co., Ltd. (ADY)
Product: Infant milk powder
Years active: January 2018 –
Country: China
Official Website: www

Brand description:
Feihe, headquartered in Beijing, is the largest and most highly recognized Chinese brand infant milk formula company, according to the Frost & Sullivan (F&S) Report. As a prominent market leader, their brand ranked first among domestic and international peers according to the F&S Report in 2019. According to AC Nielsen Report, their market share in China’s infant milk formula market is 13.9% and the market share in China’s super-premium market (RMB 390/kg to RMB 470/kg) is 25.5% as the date of June 30, 2020. -Source
2018

Soon after promoting Forever Young in China in January 2018, Ziyi filmed a commercial for Feihe and also visited one of the company’s factory. Her endorsement contract with Feihe was officially announced during a press conference Ziyi attended on February 5th. The commercial spot was then unveiled.

Feihe Factory Visit
1:51 min   |   4077 views
Feihe February 2018
0:16 min   |   3911 views
Feihe February 2018 (Long Version)
0:30 min   |   1639 views
2019
Feihe May 2019 (Short version)
0:32 min   |   1511 views
Feihe May 2019 (60 seconds version)
1:00 min   |   1706 views
Feihe May 2019 (Long version)
2:00 min   |   1570 views
2020
Feihe May 2020 (15 seconds version)
0:15 min   |   1581 views
Feihe May 2020 (30 seconds version)
0:30 min   |   1115 views
2021
Feihe March 2021 (15 seconds version)
0:15 min   |   1099 views
Feihe March 2021 (30 seconds version)
0:30 min   |   1098 views
Feihe March 2021 (60 seconds version)
1:00 min   |   1107 views
2022
Feihe March 2022
1:01 min   |   886 views
2023
Feihe April 2023
1:01 min   |   599 views
Feihe May 2023
1:01 min   |   304 views
2024
Feihe April 2024
1:01 min   |   320 views