Feihe

Brand: 飞鹤 (Feihe)
Company: Feihe International Co., Ltd. (ADY)
Product: Infant milk powder
Years active: January 2018 –
Country: China
Official Website: www

Brand description:
Feihe, headquartered in Beijing, is the largest and most highly recognized Chinese brand infant milk formula company, according to the Frost & Sullivan (F&S) Report. As a prominent market leader, their brand ranked first among domestic and international peers according to the F&S Report in 2019. According to AC Nielsen Report, their market share in China’s infant milk formula market is 13.9% and the market share in China’s super-premium market (RMB 390/kg to RMB 470/kg) is 25.5% as the date of June 30, 2020. -Source
2018

Soon after promoting Forever Young in China in January 2018, Ziyi filmed a commercial for Feihe and also visited one of the company’s factory. Her endorsement contract with Feihe was officially announced during a press conference Ziyi attended on February 5th. The commercial spot was then unveiled.

Feihe Factory Visit
1:51 min   |   3352 views
Feihe February 2018
0:16 min   |   3263 views
Feihe February 2018 (Long Version)
0:30 min   |   1114 views
2019

In May 2019, a second commercial spot was released in two different versions.

Feihe May 2019 (Short version)
0:32 min   |   1002 views
Feihe May 2019 (60 seconds version)
1:00 min   |   1166 views
Feihe May 2019 (Long version)
2:00 min   |   1072 views
2020

In 2020, only a short commercial spot was filmed. It was released in May 2020.

Feihe May 2020 (15 seconds version)
0:15 min   |   1068 views

 
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