Proya

Brand: 珀莱雅 (Proya)
Company: Proya Cosmetics
Product: Cosmetics
Years active: May 2014 – 2016
Country: China
Official Website: www (English)

Brand description:
Proya Cosmetics is a Chinese cosmetics company. In 2006, Hou Juncheng founded Proya Cosmetics in Zhejiang Province. Proya is headquartered in Hangzhou and employs 2,720 people. Proya was listed on the Shanghai Stock Exchange in November 2017. In the first three quarters of 2019, Proya’s revenue was 2.1 billion yuan and profit was 240 million yuan, both up nearly one-third, year on year. -Source

Whitening Secret – 2014

In 2014, Ziyi became the spokesperson of the brand. While the actress was in Cannes, the brand organised a party to make the announcement of this new collaboration official. Several days later, the first print ads were launched for a whitening creme.

Day & Night Aqua Secret – 2014

In early August 2014, Ziyi appears both on a print ad and on a TV commercial spot for the campaign Day & Night Aqua Secret. This tv commercial is directed by Philippe Le Sourd, the cinematographer of Wong Kar Wai for his movie ‘The Grandmaster’. The biggest difficulty for him was to shoot under the water. In this tv commercial, we can see Ziyi swimming under the water.

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3:48 min   |   871 views
Day & Night – 2015

A second TV spot was released in 2015 for Day & Night.

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Aqua Purity – 2016

Only a few months after giving birth, Ziyi filmed in July a Proya TV commercial with South Korean actor Song Joong-ki and Hollywood as a backdrop.

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