|Brand: 珀莱雅 (Proya)
Years active: May 2014-2016
About the brand: Proya is a Chinese cosmetic brand based in Hangzhou and created in 2003.
In 2014, Ziyi became the spokesperson of the brand. While the actress was in Cannes, the brand organised a party to make the announcement of this new collaboration official. Several days later, the first print ads were launched for a whitening creme.
In early August 2014, Ziyi appears both on a print ad and on a TV commercial spot for the campaign Day & Night Aqua Secret. This tv commercial is directed by Philippe Le Sourd, the cinematographer of Wong Kar Wai for his movie ‘The Grandmaster’. The biggest difficulty for him was to shoot under the water. In this tv commercial, we can see Ziyi swimming under the water.
A second TV spot was released in 2015 for Day & Night.
Only a few months after giving birth, Ziyi filmed in July a Proya TV commercial with South Korean actor Song Joong-ki and Hollywood as a backdrop.