|In celebration of its 125th anniversary in 2009, Bulgari, the luxury retailer, and Save the Children began a global partnership through a cause marketing promotion in which a portion of sales of a special designed co-branded ring and pendant benefited quality education for children affected by war and conflict. Since that time, the partnership has raised more than $15 million for children around the world, including in the U.S. Bulgari recently committed to an additional two years of support for children around the world, primarily through education programs. The company has pledged to raise another $2.5 million through 2013 through the sales of an iconic ring, inspired by the B.zero1 jewelry line that was launched in the fall of 2010. The ring is available in Bulgari stores worldwide, select department stores, and on Bulgari’s e-commerce website for $420, $90 of which is being donated to Save the Children. (Source)
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On November 15th 2012, Ziyi was named Bulgari and Save the Children’s International Ambassador in Rome, Italy.
“We are proud to announce that Chinese film actress Zhang Ziyi has been appointed International Ambassador of the successful Bulgari and Save the Children partnership,” the organizations revealed, pointing out the star’s engagement with “local initiatives aiming to relieve hardship, distress, and sickness in orphaned children in China.”
As an International Ambassador, Zhang Ziyi will actively support the Bulgari and Save the Children education projects while being involved in communication activities and field trips all around the world.“
The actress attended a press conference and an exhibition along with new ambassadors of the brand.
I have to say that what Bulgari and Save the Children have done is amazing. When they started, they were just hoping to get six celebrities to be shot for the campaign, and look what they’ve accomplished and what they’re doing now. I really admire their perseverance.
Ziyi about Bulgari and Save The Children – Source
Making of the “Stop Think, Give” campaign with Ziyi, Donnie Yen and other celebrities.